Jonathan Falcon
Jonathan Falcon smiling while looking away from the camera.
Hi, I'm

Jonathan Falcon

As a marketing analyst, I leverage my multidisciplinary background to give you the most holistic understanding of your customers.

Why me?

You need someone who's flexible enough to run the analyses and also effectively communicate the results.

Quant + Qual
A unique blend of quantitative and qualitative skills allow a holistic and defensible understanding of the problem.
Ever wonder how something works? Knowing how something works is sometimes just as important, and that's exactly what drives me.
No data? No problem. I strive to make the fullest use of resources at hand, so I can always accomplish my goal.
A unique blend of economics, finance, and marketing create a unique yet harmonic perspective and method of problem-solving.

Check out some of my work

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  • Cleaning the Iowa Liquor Sales Dataset

    Cleaning the Iowa Liquor Sales Dataset

    This R coding project aimed to clean the Iowa Liquor Sales dataset. Missing data was imputed using appropriate logic and methods, and categories were condensed by merging similar ones for ease of analysis and meaningful interpretation.

  • 2022 McCombs Marketing Challenge

    2022 McCombs Marketing Challenge

    My team “Water?” conducted research, formulated novel ideas and marketing campaigns, and presented our solutions at the 2022 McCombs Marketing Challenge, earning a spot in the top four as finalists.

  • Americans' Intent to Install Solar Panels

    Americans' Intent to Install Solar Panels

    My marketing analytics team's project that aimed to understand Americans' intent to install solar panels. We cleaned data, utilized linear and logistic regression, created segments based on attitudinal variables using k-means clustering, and presented our findings to the class.