As a marketing analyst, I leverage my multidisciplinary background to give you the most holistic understanding of your customers.
You need someone who's flexible enough to run the analyses and also effectively communicate the results.
This R coding project aimed to clean the Iowa Liquor Sales dataset. Missing data was imputed using appropriate logic and methods, and categories were condensed by merging similar ones for ease of analysis and meaningful interpretation.
My team “Water?” conducted research, formulated novel ideas and marketing campaigns, and presented our solutions at the 2022 McCombs Marketing Challenge, earning a spot in the top four as finalists.
My marketing analytics team's project that aimed to understand Americans' intent to install solar panels. We cleaned data, utilized linear and logistic regression, created segments based on attitudinal variables using k-means clustering, and presented our findings to the class.